PRO PHOTO SUPPLY

Style Guide

Mission

Pro Photo Supply's mission is to assist our community in the pursuit of the art, the craft, the profession, and the joy of still and motion photography. We strive to provide the service, expertise, and products to help our customers fully realize their creative visions.

Core Values

Excellence

Community

Collaboration

Empowerment

Integrity

Logo Guidelines

The primary logo for Pro Photo Supply consists of a wordmark outlined by sheet film with code notches on top. The lettering has an organic, screen printed look and showcases the creative nature of the company and customers. These should only be displayed in black, white, or red, depending on the subject’s background. Pro Photo Supply vintage logos may be used sparingly.

When using the vertical logo to designate a division or department of the company the department information should be below the primary logo, centered, bold and capitalized in Futura.

In wide format applications and in designs where the vertical nature of the primary logo doesn't serve the user experience a horizontal logo is appropriate.

Typography Guidelines

Typography is an important brand element that will offer cohesiveness and consistency when used appropriately. We use the typefaces Cooper, Futura, Verdena and Myriad Pro to represent the modern look of the Pro Photo Supply brand & workforce.

Primary Site

Main Headline

Cooper Lt Bt, Title or Sentence Case, 32pt

Secondary Headline

Cooper Lt Bt, Title or Sentence Case, 24pt

Call to action in body text

Cooper Lt Bt, Sentence Case, 18pt

Captions

Cooper Lt Bt, Sentence Case, 16pt

Body text

Myriad Pro, Sentence Case, 14pt

CALL TO ACTION

Futura Bold, All Caps, +3px tracking

External Applications

Main Headline

Verdana, Title or Sentence Case, 32pt

Secondary Headline

Verdana, Title or Sentence Case, 22pt

Call to action in body text

Verdana, Bold, Sentence Case, 18pt

Captions

Verdana, Italicized, Sentence Case, 16pt

Body text

Verdana, Sentence Case, 14pt

Print Applications

Headlines

Cooper Lt Bt, Title or Sentence Case

CALL TO ACTION

Futura Bold, All Caps, +3px tracking

Body text

Myriad Pro, Sentence Case

Color Guidelines

The Pro Photo Supply color palette consists of vibrants, naturalistic tones, and monochromes that emphasize creativity, call to action, and the natural splendor of the Pacific Northwest.
Rich black and stark white are used extensively to provide contrast and ease of use.

Headers and Background Elements

HEX: #231F20

HEX: #4C191B

HEX: #02254F

Secondary Elements

HEX: #424242

HEX: #457B9D

HEX: #EDF0F1

Call To Action

HEX: #E32C2B

HEX: #FDD24F

Content Containers

A Gallery Space Online

Major content sections should be isolated from each other using this deep, shadowed element. It is intended to evoke the feeling of a stack of photo prints with plenty of negative space to allow the interior elements room to exist. Scrolling through design elements should feel like working your way through a physical photo gallery. It is well lit and cleanly designed so you can focus on what is being presented.

Information Boxes and Alerts

Information should be presented in a way that flows naturally and does not detract from the visual impact of the design. A consistent set of color and contrast contexts create trust with the viewer that alerts are rare, actions are well noted, and information is clearly presented. The viewer should never be confused by the combination of visual design and content.

Header

Info Box Paragraph Content with only header

Venmo intelligentsia sustainable shaman, tousled craft beer chambray in echo park vexillologist gastropub poke DIY. Pork belly vice ut ugh, tote bag pitchfork craft beer glossier authentic. Tilde qui tousled cloud bread dolor. Lomo et ullamco kogi paleo aliqua reprehenderit four dollar toast leggings vegan minim vice. Ea food truck fanny pack ad, ullamco adaptogen vape authentic voluptate health goth plaid air plant bicycle rights. Taiyaki pariatur 3 wolf moon, sint esse forage readymade yes plz.

Sub Header

Info Box Paragraph Content with Header and Subheader

Hexagon VHS art party gluten-free glossier, williamsburg listicle cornhole kitsch. Post-ironic lo-fi

You probably haven't heard of them, cold-pressed hexagon tumeric drinking vinegar sartorial kale chips adaptogen microdosing salvia keytar letterpress bitters. Prism kinfolk snackwave plaid mumblecore.

Info Box Section Title

Info Box Paragraph Content with Header, Subheader, and multiple sections

Hashtag lo-fi dreamcatcher duis retro. Echo park cronut hell of ut hammock. Occaecat vaporware velit, taiyaki sriracha keffiyeh meditation. Deserunt sartorial lorem activated charcoal yr VHS. Nostrud ugh listicle magna, offal ipsum hashtag ex skateboard lumbersexual wolf kickstarter cronut chambray art party. Adipisicing coloring book listicle keffiyeh pour-over taiyaki four dollar toast ut iPhone mixtape ea gentrify in nostrud. Lo-fi locavore lorem synth health goth cillum poke.

Man braid jean shorts tousled austin, small batch pinterest pariatur irony aliquip edison bulb dolore cloud bread tumeric synth live-edge. Meditation succulents cliche cloud bread aesthetic, brooklyn man bun narwhal. Organic polaroid culpa laborum. Anim direct trade lyft, vape fashion axe cliche nisi ea ramps hashtag freegan fanny pack. Ullamco trust fund edison bulb banjo sartorial. Mlkshk duis yes plz street art heirloom tofu green juice proident. Waistcoat DSA cloud bread helvetica keffiyeh, bicycle rights succulents blog.

Header

Info Box Paragraph Content with only header

Neutra leggings echo park readymade fingerstache poke tumblr taiyaki man braid iceland activated charcoal cardigan prism irony. Venmo master cleanse artisan ethical 90's lo-fi bicycle rights. Heirloom XOXO kinfolk, sustainable stumptown affogato yuccie cred tumblr. Succulents occupy jianbing retro. Next level post-ironic kitsch waistcoat brooklyn raclette twee chia trust fund ugh 90's direct trade four dollar toast hella. Pour-over direct trade selvage hexagon echo park poke letterpress chicharrones.

Sub Header

Info Box Paragraph Content with Header and Subheader

Ennui typewriter jean shorts tote bag. DIY biodiesel cardigan deep v fingerstache you probably haven't heard of them pickled, skateboard umami pabst lo-fi williamsburg. Try-hard green juice DIY lomo activated charcoal edison bulb. Wolf typewriter keffiyeh, man braid kombucha wayfarers YOLO authentic air plant praxis. Pour-over

  • Retro

  • lomo

  • locavore cliche

  • subway tile four dollar toast

  • pop-up selvage.

Info Box Section Title

Info Box Paragraph Content with Header, Subheader, and multiple sections

  • Leggings
  • hoodie eu, vaporware flexitarian
  • labore tumblr chartreuse.
  • Nulla unicorn cloud bread
  • excepteur church-key
  • mumblecore, kinfolk vegan
  • health goth
  • plaid you probably haven't heard of them
  • dolore cillum.
  • Organic cillum coloring book aesthetic gochujang dolore.

Sartorial aute cray, narwhal keytar meggings franzen knausgaard paleo bicycle rights taxidermy glossier fashion axe vegan. Eiusmod glossier beard shoreditch. Cardigan aesthetic photo booth ad woke retro blog thundercats marfa mollit pariatur. Bitters enim ramps aliquip ullamco tofu.

Header

Info Box Paragraph Content with only header

Authentic tilde selvage meggings ennui. Crucifix try-hard jean shorts, chicharrones kale chips beard viral. Whatever biodiesel yes plz normcore letterpress poutine deep v meditation cold-pressed squid meh mlkshk austin blog.

Quinoa pabst salvia, offal leggings williamsburg hexagon fingerstache blog meh iPhone cred. YOLO hot chicken hell of taxidermy food truck banh mi. Selfies skateboard banjo asymmetrical chambray cold-pressed DIY. Dreamcatcher mumblecore biodiesel man braid 90's migas.

Sub Header

Info Box Paragraph Content with Header and Subheader

Dreamcatcher tempor beard, taxidermy knausgaard marfa chambray plaid fingerstache. Distillery poke brooklyn semiotics VHS ullamco occupy voluptate DSA non gochujang in in. Tacos in velit, id vaporware disrupt sriracha food truck green juice. 3 wolf moon godard elit commodo mollit pour-over. Farm-to-table nulla ipsum neutra. Microdosing bicycle rights cold-pressed snackwave.

Elit narwhal wayfarers fanny pack etsy yr ugh quinoa slow-carb velit twee live-edge pop-up flannel. Ad artisan succulents kogi duis taxidermy woke, mlkshk retro sint chambray tattooed messenger bag leggings. Microdosing minim vaporware blog cupidatat 8-bit. Sint aliquip vinyl live-edge seitan small batch etsy edison bulb pickled bespoke ennui. Nisi veniam consequat mumblecore, velit aesthetic vegan godard photo booth asymmetrical kale chips lumbersexual fugiat. Put a bird on it pickled fashion axe, dolore cardigan farm-to-table blog bespoke scenester gluten-free hashtag YOLO.

I'm baby nulla normcore chillwave magna tempor put a bird on it irure sed distillery umami ad occupy authentic. Single-origin coffee tote bag meditation, cardigan celiac fashion axe ipsum jianbing aute anim. Gochujang sartorial ullamco officia. Shaman fugiat master cleanse, meggings deep v 3 wolf moon raclette aute you probably haven't heard of them scenester in kogi PBR&B. Cornhole skateboard coloring book narwhal kitsch, brooklyn gentrify cray bespoke chartreuse hammock nulla palo santo occupy 90's.

Info Box Section Title

Info Box Paragraph Content with Header, Subheader, and multiple sections

Migas plaid cardigan cronut disrupt yr. Photo booth farm-to-table fam, everyday carry kombucha praxis asymmetrical yr pop-up green juice viral shaman disrupt. 90's lo-fi banjo keffiyeh celiac cliche DIY single-origin coffee twee man braid copper mug adaptogen mumblecore. Meh craft beer vexillologist slow-carb air plant master cleanse. Organic cloud bread seitan kinfolk lo-fi letterpress hell of food truck shoreditch asymmetrical banh mi. Jianbing taxidermy slow-carb small batch actually.

Important

Info Box Paragraph Content with only header

Kale chips pabst post-ironic copper mug dreamcatcher enim et letterpress wolf hoodie palo santo irure. Deep v DIY kitsch everyday carry in flexitarian elit letterpress vegan shabby chic ramps pariatur 3 wolf moon celiac prism. Proident activated charcoal quis church-key freegan dreamcatcher kitsch kickstarter squid lo-fi.

Alert!

Info Box Paragraph Content with only header

Tumblr YOLO tilde, aesthetic humblebrag nulla cloud bread tattooed ut swag aliquip 3 wolf moon. Mollit humblebrag hashtag master cleanse. Bitters magna humblebrag, tattooed aliqua quis selvage. Glossier enamel pin marfa trust fund meditation occupy. Tacos crucifix readymade fam, put a bird on it tilde locavore live-edge health goth. Incididunt fingerstache in hammock VHS pinterest plaid mustache.

 

  • Pour-over
  • listicle cardigan
  • 90's YOLO
  • street art cornhole
  • helvetica
  • Austin mlkshk +1
  • you probably haven't heard of them
  • kombucha
  • put a bird on it

Keytar sriracha cillum small batch ethical adipisicing vexillologist meggings lorem. Ea tonx tousled, shaman bespoke nostrud sunt kombucha disrupt farm-to-table pork belly green juice williamsburg anim. Whatever forage keytar neutra. Pop-up heirloom pickled pork belly roof party banh mi raclette pok pok meh occupy. Sint banh mi coloring book ad, 8-bit excepteur taiyaki single-origin coffee crucifix.

LAST UPDATED JULY 6th, 2022