PRO PHOTO SUPPLY

Style Guide

Mission

Pro Photo Supply's mission is to assist our community in the pursuit of the art, the craft, the profession, and the joy of still and motion photography. We strive to provide the service, expertise, and products to help our customers fully realize their creative visions.

Core Values

Excellence

Community

Collaboration

Empowerment

Integrity

Logo Guidelines

The primary logo for Pro Photo Supply consists of a wordmark outlined by sheet film with code notches on top. The lettering has an organic, screen printed look and showcases the creative nature of the company and customers. These should only be displayed in black, white, or red, depending on the subject’s background. Pro Photo Supply vintage logos may be used sparingly.

When using the vertical logo to designate a division or department of the company the department information should be below the primary logo, centered, bold and capitalized in Futura.

In wide format applications and in designs where the vertical nature of the primary logo doesn't serve the user experience a horizontal logo is appropriate.

Typography Guidelines

Typography is an important brand element that will offer cohesiveness and consistency when used appropriately. We use the typefaces Cooper, Futura, Verdena and Myriad Pro to represent the modern look of the Pro Photo Supply brand & workforce.

Primary Site

Main Headline

Cooper Lt Bt, Title or Sentence Case, 32pt

Secondary Headline

Cooper Lt Bt, Title or Sentence Case, 24pt

Call to action in body text

Cooper Lt Bt, Sentence Case, 18pt

Captions

Cooper Lt Bt, Sentence Case, 16pt

Body text

Myriad Pro, Sentence Case, 14pt

CALL TO ACTION

Futura Bold, All Caps, +3px tracking

External Applications

Main Headline

Verdana, Title or Sentence Case, 32pt

Secondary Headline

Verdana, Title or Sentence Case, 22pt

Call to action in body text

Verdana, Bold, Sentence Case, 18pt

Captions

Verdana, Italicized, Sentence Case, 16pt

Body text

Verdana, Sentence Case, 14pt

Print Applications

Headlines

Cooper Lt Bt, Title or Sentence Case

CALL TO ACTION

Futura Bold, All Caps, +3px tracking

Body text

Myriad Pro, Sentence Case

Color Guidelines

The Pro Photo Supply color palette consists of vibrants, naturalistic tones, and monochromes that emphasize creativity, call to action, and the natural splendor of the Pacific Northwest.
Rich black and stark white are used extensively to provide contrast and ease of use.

Headers and Background Elements

HEX: #231F20

HEX: #4C191B

HEX: #02254F

Secondary Elements

HEX: #424242

HEX: #457B9D

HEX: #EDF0F1

Call To Action

HEX: #E32C2B

HEX: #FDD24F

LAST UPDATED MAY 12th, 2022