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PRO PHOTO SUPPLY
Style Guide
Mission
Pro Photo Supply's mission is to assist our community in the pursuit of the art, the craft, the profession, and the joy of still and motion photography. We strive to provide the service, expertise, and products to help our customers fully realize their creative visions.
Core Values
Excellence
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Community
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Collaboration
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Empowerment
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Integrity
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Logo Guidelines
The primary logo for Pro Photo Supply consists of a wordmark outlined by sheet film with code notches on top. The lettering has an organic, screen printed look and showcases the creative nature of the company and customers. These should only be displayed in black, white, or red, depending on the subject’s background. Pro Photo Supply vintage logos may be used sparingly.
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Typography Guidelines
Typography is an important brand element that will offer cohesiveness and consistency when used appropriately. We use the typefaces Cooper, Futura, Verdena and Myriad Pro to represent the modern look of the Pro Photo Supply brand & workforce.
Primary Site
Main Headline |
Cooper Lt Bt, Title or Sentence Case, 32pt |
Secondary Headline |
Cooper Lt Bt, Title or Sentence Case, 24pt |
Call to action in body text |
Cooper Lt Bt, Sentence Case, 18pt |
Captions |
Cooper Lt Bt, Sentence Case, 16pt |
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Myriad Pro, Sentence Case, 14pt |
External Applications
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Main Headline |
Verdana, Title or Sentence Case, 32pt |
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Secondary Headline |
Verdana, Title or Sentence Case, 22pt |
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Call to action in body text |
Verdana, Bold, Sentence Case, 18pt |
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Captions |
Verdana, Italicized, Sentence Case, 16pt |
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Body text |
Verdana, Sentence Case, 14pt |
Print Applications
Headlines |
Cooper Lt Bt, Title or Sentence Case |
CALL TO ACTION |
Futura Bold, All Caps, +3px tracking |
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Body text |
Myriad Pro, Sentence Case |
Color Guidelines
The Pro Photo Supply color palette consists of vibrants and monochromes that emphasize creativity, call to action, and Portland’s rainy weather. The muted white has a supporting role when paired with the brighter colors. Rich black and stark white may also be used.
Hex: #231f20
CMYK: 0%, 0%, 0%, 100%
RGB: 35, 31, 32
Pantone: Black C
Hex: #fdd24f
CMYK: 1%, 16%, 80%, 0%
RGB: 253, 210, 79
Pantone: Yellow 012 C
Hex: #edf0f1
CMYK: 6%, 2%, 3%, 0%
RGB: 237, 240, 241
Pantone: Cool Gray 1
Hex: #e32c2b
CMYK: 5%, 96%, 95%, 0%
RGB: 227, 44, 43
Pantone: Warm Red C
Hex: #424242
CMYK: 0%, 0%, 0%, 74%
RGB: 66, 66, 66
Pantone: 4287 C