PRO PHOTO SUPPLY

Style Guide

Mission

Pro Photo Supply's mission is to assist our community in the pursuit of the art, the craft, the profession, and the joy of still and motion photography. We strive to provide the service, expertise, and products to help our customers fully realize their creative visions.

Vision

We build community through still and motion photography.

Core Values

Excellence

Community

Collaboration

Empowerment

Integrity

Logo Guidelines

The primary logo for Pro Photo Supply consists of a wordmark outlined by sheet film with code notches on top. The lettering has an organic, screen printed look and showcases the creative nature of the company and customers. These should only be displayed in black, white, or red, depending on the subject’s background. Pro Photo Supply vintage logos may be used sparingly.

Typography Guidelines

Typography is an important brand element that will offer cohesiveness and consistency when used appropriately. We use the typefaces Cooper, Futura, and Karla to represent the modern look of the Pro Photo Supply brand & workforce.

Web Applications

Main Headline

Cooper Lt Bt, Title or Sentence Case, 32pt

Secondary Headline

Cooper Lt Bt, Title or Sentence Case, 24pt

Call to action in body text

Cooper Lt Bt, Sentence Case, 18pt

Captions

Cooper Lt Bt, Sentence Case, 16pt

Body text

Scheme, Sentence Case, 14pt
Print Applications

Headlines

Cooper Lt Bt, Title or Sentence Case

CALL TO ACTION

Futura Bold, All Caps, +3px tracking

Body text

Karla, Sentence Case

Color Guidelines

The Pro Photo Supply color palette consists of vibrants and monochromes that emphasize creativity, call to action, and Portland’s rainy weather. The muted white has a supporting role when paired with the brighter colors. Rich black and stark white may also be used.

Hex: #231f20

CMYK: 0%, 0%, 0%, 100%

RGB: 35, 31, 32

Pantone: Black C

Hex: #fdd24f

CMYK: 1%, 16%, 80%, 0%

RGB: 253, 210, 79

Pantone: Yellow 012 C

Hex: #edf0f1

CMYK: 6%, 2%, 3%, 0%

RGB: 237, 240, 241

Pantone: Cool Gray 1

Hex: #e32c2b

CMYK: 5%, 96%, 95%, 0%

RGB: 227, 44, 43

Pantone: Warm Red C

LAST UPDATED JULY 1, 2020