Body text
PRO PHOTO SUPPLY
Style Guide
Mission
Pro Photo Supply's mission is to assist our community in the pursuit of the art, the craft, the profession, and the joy of still and motion photography. We strive to provide the service, expertise, and products to help our customers fully realize their creative visions.
Core Values
Excellence
|
Community
|
Collaboration
|
Empowerment
|
Integrity
|
Logo Guidelines
The primary logo for Pro Photo Supply consists of a wordmark outlined by sheet film with code notches on top. The lettering has an organic, screen printed look and showcases the creative nature of the company and customers. These should only be displayed in black, white, or red, depending on the subject’s background. Pro Photo Supply vintage logos may be used sparingly.
|
|
|
|
When using the vertical logo to designate a division or department of the company the department information should be below the primary logo, centered, bold and capitalized in Futura. |
In wide format applications and in designs where the vertical nature of the primary logo doesn't serve the user experience a horizontal logo is appropriate.
|
|
|
|
|
|
Typography Guidelines
Typography is an important brand element that will offer cohesiveness and consistency when used appropriately. We use the typefaces Cooper, Futura, Verdena and Myriad Pro to represent the modern look of the Pro Photo Supply brand & workforce.
Primary Site
Main Headline |
Cooper Lt Bt, Title or Sentence Case, 32pt |
Secondary Headline |
Cooper Lt Bt, Title or Sentence Case, 24pt |
Call to action in body text |
Cooper Lt Bt, Sentence Case, 18pt |
Captions |
Cooper Lt Bt, Sentence Case, 16pt |
|
|
Myriad Pro, Sentence Case, 14pt |
CALL TO ACTION |
Futura Bold, All Caps, +3px tracking |
External Applications
|
Main Headline |
Verdana, Title or Sentence Case, 32pt |
|
Secondary Headline |
Verdana, Title or Sentence Case, 22pt |
|
Call to action in body text |
Verdana, Bold, Sentence Case, 18pt |
|
Captions |
Verdana, Italicized, Sentence Case, 16pt |
|
Body text |
Verdana, Sentence Case, 14pt |
Print Applications
Headlines |
Cooper Lt Bt, Title or Sentence Case |
CALL TO ACTION |
Futura Bold, All Caps, +3px tracking |
|
Body text |
Myriad Pro, Sentence Case |
Color Guidelines
The Pro Photo Supply color palette consists of vibrants, naturalistic tones, and monochromes that emphasize creativity, call to action, and the natural splendor of the Pacific Northwest.
Rich black and stark white are used extensively to provide contrast and ease of use.
Headers and Background Elements
HEX: #231F20
HEX: #4C191B
HEX: #02254F
Secondary Elements
HEX: #424242
HEX: #457B9D
HEX: #EDF0F1
Call To Action
HEX: #E32C2B
HEX: #FDD24F