The SIGMA 90mm F2.8 DG DN | Contemporary Lens– part of the I series range of premium compact prime lenses – offers superb optical performance, a bright F2.8 aperture, an all-metal build and a manual aperture ring. Designed especially for mirrorless systems it feels well-balanced on modern full-frame bodies, and boasts exceptional resolving power that can keep up with the latest ultra-high-resolution cameras.

With its versatile mid-telephoto focal length, this lens still remains remarkably compact and light so is ideal for day-to-day use. It is fully-optimized for mirrorless systems with ultra-fast and accurate AF performance, and it boasts outstanding optical capabilities. The rich, smooth bokeh makes for attractive backgrounds, which is perfect for portraits, and the minimum focusing distance of 50cm allows photographers to get closer to their subject.

Building on the success of the EOS R series of cameras and leveraging advancements in technology that have come along since, the Canon EOS R3 Mirrorless Camera combines some of the best of both the EOS R5 and EOS-1D X Mark III cameras to provide a robust, high-performance camera.* The EOS R3 is the first “3” series camera since the popular EOS-3 film camera launched in 1998.

The Canon EOS R3 is designed to satisfy the most demanding expectations in a camera — emphasizing speed, performance, and
reliability

Master Every Shot

Portable and palm-sized with a built-in extension rod, DJI OM 5 Gimbal is a versatile companion that unlocks the full potential of your smartphone. Enjoy flawless selfies, super-smooth video, automatic tracking, and much more. A new ShotGuides feature even provides creative tips, empowering you to get stunning shots wherever you go. With DJI OM 5, get ready to master every shot.

DJI OM 5 gives users the ability to film with flawless stabilization, resulting in smooth footage that wows.

A gateway to large format photography that produces high-quality results.

Step into the world of large format photography with the Fujifilm GFX 50S II Medium Format Camera, a GFX System camera that packs a 51.4 MP sensor that’s physically bigger than every full-frame sensor by approx. 1.7x, but so wonderfully compact that it’s still similar in size to many full-frame cameras. At just 900g (1.98lb) and with a weather-resistant construction, it can certainly be taken everywhere, by creators anywhere. With an incredibly accurate autofocus system, in-body image stabilization that provides up to 6.5 stops stability for complete handheld freedom, and 19 Film Simulation modes – created using over 85 years of color science know-how – GFX50S II is sure to produce outstanding results for creatives of every level.